TORONTO (February 4, 2013) – SUPER BOWL XLVII attracted an average audience of 7.33 million viewers on CTV and RDS (CTV: 6.6 million; RDS: 763,000), according to preliminary overnight data from BBM Canada – making it the most-watched program of the broadcast year.
The Baltimore Ravens’ 34-31 win over the San Francisco 49ers is the second most-watched SUPER BOWL ever behind SUPER BOWL XLVI (8.2 million viewers). Overall, more than 18.2 million viewers – or more than one in two Canadians (53.4%) – watched some or all of SUPER BOWL XLVII on CTV or RDS.
Canadians were crazy in love with Beyoncé as audience levels for SUPER BOWL XLVII on CTV and RDS peaked at nearly 9.4 million viewers during the highly-anticipated Pepsi Super Bowl XLVII Halftime Show.
While this year's Superbowl and halftime show attracted a few million more viewers than the 100th Grey Cup, it's not fair to compare the two since one was broadcasted on a national network and the other on a sports specialty channel.
There were complaints of CTV cutting away during the trophy presentation. Whether CTV strategically intended to cut away or not at that time, it didn't matter since they managed to gather over a million Canadians to watch the late night premiere of Motive:
CTV’s original new drama series MOTIVE scored the other big touchdown of the night in the post-SUPER BOWL XLVII timeslot, premiering with an average audience of 1.23 million viewers – making it the most watched premiere of a Canadian program this broadcast year.
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