Radio Owners' Share in Toronto, Vancouver, Calgary, Edmonton, Montreal (Fall 2012)

With BBM topline data, we can do more than just calculate the changes in listeners or market share of each radio station over a year. One thing we can do with the data is to compare how each media company fares in the large markets. So, let's take a look at these large markets of Toronto, Vancouver, Calgary, Edmonton, and Montreal.

In the Toronto market, Rogers is in the lead with a share of 28% thanks to the popularity of CHFI and 680News. The Fan 590 is Rogers' lowest rating station, but its share is 3.4%.

The under-performing TSN Radio (0.4) and the low listenership of Urban music station FLOW 93.5 are keeping Bell Media far away from Rogers and Astral in the ratings game.

The FAN 590 daytime shows see ratings boost

If you have seen the most recent radio ratings in Toronto, you may have noticed that Sportsnet 590 The Fan maintained their share of 3.4% from the summer into the fall, despite the on-going NHL lockout. The Rogers owned sports station noticed as well, providing a press release with some tidbits on how their programs fared:

Each daytime show on Sportsnet 590 The FAN experienced double-digit growth for the R4 period year-over-year:

·         Brady and Lang in the Morning (5:30 a.m. to 9 a.m. ET) – increased share of hours tuned to 6.8 share from 6.2 (10% increase)  

·         The Jeff Blair Show (9 a.m. to Noon ET) – increased share of hours tuned to 6.5 share from 4.2 (55% increase)

·         Hockey Central @ Noon (Noon to 1 p.m. ET) – even in the midst of the NHL lockout, increased share of hours tuned to 7.9 share from 5.3 (49% increase)

·         Tim & Sid (1 p.m. to 4 p.m. ET) – increased share of hours tuned to 8.2 share from 5.0 (64% increase)

·         Prime Time Sports with Bob McCown (4 p.m. to 7 p.m. ET) – Canada’s most-listened to  sports afternoon drive show in Toronto increased listenership to 11.6 share from 9.6 (21% increase)

Source: BBM PPM Surveys, Toronto CMA

The increase in share of hours for these programs are impressive, especially in a very competitive radio market. Hockey starved fans are looking for any kind of lockout news and Hockey Central @ Noon seems to have unexpectedly benefited from this labour dispute.

Calgary radio ratings August 27 - November 25

BBM Canada has released its Calgary radio data for August 27 – November 25, 2012. Below is the market share of the total number of hours listened for each radio station, expressed in percentage (%):

Toronto radio ratings Aug 27 - Nov 25

BBM Canada has released its Toronto radio data for August 27 – November 25, 2012. Below is the market share of the total number of hours listened for each radio station, expressed in percentage (%):

“Sept-Nov 2012”, the most recent quarter, refers to August 27 – November 25, 2012. “June-Aug 2012” refers to May 28- August 26, 2012 and “Sept-Nov 11” represents the August 29 - November 27, 2011 period. The “1-Yr Diff” calculates the change in market share between this current period and the same period from a year ago.

More Winnipeg radio numbers (Fall 2012)

As you may be aware, BBM made their radio ratings data public last week and we reported their market share numbers. With the market share data, we constructed a graph that will help understand which broadcasting companies are doing well at keeping their listeners locked to their stations.

More Ottawa radio numbers (Fall 2012)

With the BBM ratings of Ottawa radio stations released last week, Canadian Media Ratings reported the numbers, but we wanted to do more with the data. Ottawa-Gatineau has a wide range of radio stations, close to the same number as the Greater Toronto Area. Since the nation's capital is being served by many different radio stations, the market is very competitive. The following shows the total number of hours of Ottawa-Gatineau Anglophone listeners split up by media company:

Fall 2012 radio ratings for Victoria, Saskatoon, Regina, other Western towns

BBM released their Fall 2012 (September 3 - October 28) Victoria radio ratings this week:

Southern Ontario Fall 2012 Radio Ratings

BBM released their Fall 2012 (September 3 - October 28) radio ratings this week for the Southern Ontario region including Hamilton, Kitchener-Waterloo, London, St. Catharines-Niagara, Windsor.

Hamilton:

Kitchener-Waterloo:

Ottawa Fall 2012 radio ratings

BBM has revised its bi-annual Ottawa-Gatineau radio ratings from earlier this morning. The Fall 2012, September 3 - October 28, numbers are market shares of Anglophone listeners (in percentage):

BBM defines "share" as "Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio."

Other BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.

Halifax Fall 2012 radio ratings

BBM released their Fall 2012 (September 3 - October 28) Halifax radio ratings this week:

BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.

BBM terms:
Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

Winnipeg Fall 2012 radio ratings

BBM has revised its bi-annual Winnipeg radio ratings from earlier this morning. The Fall 2012, September 3 - October 28, numbers are market shares (in percentage):

BBM defines "share" as "Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio."
Other BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.