Market index shows Calgary, Edmonton being the most competitive radio markets

Earlier this week, we looked at the share in hours of each media company in the largest markets in Canada. Using those same share totals, we can figure out how concentrated or competitive the Canadian radio markets are.

In each city or market, the shares of all media companies, not the stations themselves, like Astral, Bell, CBC, Corus, and Rogers are added. One would expect the result to be 100%. However, this isn't the case since community/campus radio stations don't participate in the studies and neither do ones from other markets that happen to be picked up. (As a reminder, the share is calculated by taking the the number of hours tuned to a particular station, or in this case the media company, and dividing it by the total number of hours listened to the radio.) So, the problem with using the share values from the BBM data is that we also have to include the other radio stations that help sum all the shares to 100% and we don't have that information.

Radio Owners' Share in Toronto, Vancouver, Calgary, Edmonton, Montreal (Fall 2012)

With BBM topline data, we can do more than just calculate the changes in listeners or market share of each radio station over a year. One thing we can do with the data is to compare how each media company fares in the large markets. So, let's take a look at these large markets of Toronto, Vancouver, Calgary, Edmonton, and Montreal.

In the Toronto market, Rogers is in the lead with a share of 28% thanks to the popularity of CHFI and 680News. The Fan 590 is Rogers' lowest rating station, but its share is 3.4%.

The under-performing TSN Radio (0.4) and the low listenership of Urban music station FLOW 93.5 are keeping Bell Media far away from Rogers and Astral in the ratings game.

Montreal Anglo radio ratings August 27 - November 25

BBM Canada has released its Montreal radio data of Anglophone listeners for August 27 – November 25, 2012. Below is the market share of the total number of hours listened for each radio station, expressed in percentage (%):

Santa Parade viewers rise, AMAs down by 10%

Sunday was a big night for TV as it was filled with specials including CFL Eastern and Western Finals, the American Music Awards, and the Toronto Santa Claus Parade. Here are the ratings of those programs and of the regular programs via Bill Brioux:

Show	Network	Audience	Start
Disney – The Game Plan	CBC	559,000	05:00 PM
Heartland	CBC	527,000	07:00 PM
The Phantoms	CBC	446,000	08:00 PM
The National	CBC	506,000	10:00 PM
CFL – East Final: TOR vs MTL	TSN	1,432,000	01:00 PM
CFL – West Final: CGY vs BC	TSN	1,855,000	04:30 PM
NFL – Baltimore vs Pittsburgh	TSN	556,000	07:00 PM
Toronto Santa Claus Parade	CTV	1,081,000	04:30 PM
American Music Awards	CTV	1,711,000	08:00 PM
The Simpsons	Global	919,000	08:00 PM
Family Guy	Global	698,000	09:00 PM
Good Wife	Global	742,000	10:00 PM