The FAN 590 daytime shows see ratings boost

If you have seen the most recent radio ratings in Toronto, you may have noticed that Sportsnet 590 The Fan maintained their share of 3.4% from the summer into the fall, despite the on-going NHL lockout. The Rogers owned sports station noticed as well, providing a press release with some tidbits on how their programs fared:

Each daytime show on Sportsnet 590 The FAN experienced double-digit growth for the R4 period year-over-year:

·         Brady and Lang in the Morning (5:30 a.m. to 9 a.m. ET) – increased share of hours tuned to 6.8 share from 6.2 (10% increase)  

·         The Jeff Blair Show (9 a.m. to Noon ET) – increased share of hours tuned to 6.5 share from 4.2 (55% increase)

·         Hockey Central @ Noon (Noon to 1 p.m. ET) – even in the midst of the NHL lockout, increased share of hours tuned to 7.9 share from 5.3 (49% increase)

·         Tim & Sid (1 p.m. to 4 p.m. ET) – increased share of hours tuned to 8.2 share from 5.0 (64% increase)

·         Prime Time Sports with Bob McCown (4 p.m. to 7 p.m. ET) – Canada’s most-listened to  sports afternoon drive show in Toronto increased listenership to 11.6 share from 9.6 (21% increase)

Source: BBM PPM Surveys, Toronto CMA

The increase in share of hours for these programs are impressive, especially in a very competitive radio market. Hockey starved fans are looking for any kind of lockout news and Hockey Central @ Noon seems to have unexpectedly benefited from this labour dispute.

Calgary radio ratings August 27 - November 25

BBM Canada has released its Calgary radio data for August 27 – November 25, 2012. Below is the market share of the total number of hours listened for each radio station, expressed in percentage (%):

Toronto radio ratings Aug 27 - Nov 25

BBM Canada has released its Toronto radio data for August 27 – November 25, 2012. Below is the market share of the total number of hours listened for each radio station, expressed in percentage (%):

“Sept-Nov 2012”, the most recent quarter, refers to August 27 – November 25, 2012. “June-Aug 2012” refers to May 28- August 26, 2012 and “Sept-Nov 11” represents the August 29 - November 27, 2011 period. The “1-Yr Diff” calculates the change in market share between this current period and the same period from a year ago.