Radio Owners' Share in Toronto, Vancouver, Calgary, Edmonton, Montreal (Fall 2012)

With BBM topline data, we can do more than just calculate the changes in listeners or market share of each radio station over a year. One thing we can do with the data is to compare how each media company fares in the large markets. So, let's take a look at these large markets of Toronto, Vancouver, Calgary, Edmonton, and Montreal.

In the Toronto market, Rogers is in the lead with a share of 28% thanks to the popularity of CHFI and 680News. The Fan 590 is Rogers' lowest rating station, but its share is 3.4%.

The under-performing TSN Radio (0.4) and the low listenership of Urban music station FLOW 93.5 are keeping Bell Media far away from Rogers and Astral in the ratings game.

Edmonton radio ratings August 27 - November 25

BBM Canada has released its Edmonton radio data for August 27 – November 25, 2012. Below is the market share of the total number of hours listened for each radio station, expressed in percentage (%):

Calgary radio ratings August 27 - November 25

BBM Canada has released its Calgary radio data for August 27 – November 25, 2012. Below is the market share of the total number of hours listened for each radio station, expressed in percentage (%):

More Ottawa radio numbers (Fall 2012)

With the BBM ratings of Ottawa radio stations released last week, Canadian Media Ratings reported the numbers, but we wanted to do more with the data. Ottawa-Gatineau has a wide range of radio stations, close to the same number as the Greater Toronto Area. Since the nation's capital is being served by many different radio stations, the market is very competitive. The following shows the total number of hours of Ottawa-Gatineau Anglophone listeners split up by media company:

Ottawa Fall 2012 radio ratings

BBM has revised its bi-annual Ottawa-Gatineau radio ratings from earlier this morning. The Fall 2012, September 3 - October 28, numbers are market shares of Anglophone listeners (in percentage):

BBM defines "share" as "Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio."

Other BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.

Halifax Fall 2012 radio ratings

BBM released their Fall 2012 (September 3 - October 28) Halifax radio ratings this week:

BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.

BBM terms:
Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.