Market index shows Calgary, Edmonton being the most competitive radio markets

Earlier this week, we looked at the share in hours of each media company in the largest markets in Canada. Using those same share totals, we can figure out how concentrated or competitive the Canadian radio markets are.

In each city or market, the shares of all media companies, not the stations themselves, like Astral, Bell, CBC, Corus, and Rogers are added. One would expect the result to be 100%. However, this isn't the case since community/campus radio stations don't participate in the studies and neither do ones from other markets that happen to be picked up. (As a reminder, the share is calculated by taking the the number of hours tuned to a particular station, or in this case the media company, and dividing it by the total number of hours listened to the radio.) So, the problem with using the share values from the BBM data is that we also have to include the other radio stations that help sum all the shares to 100% and we don't have that information.

Radio Owners' Share in Toronto, Vancouver, Calgary, Edmonton, Montreal (Fall 2012)

With BBM topline data, we can do more than just calculate the changes in listeners or market share of each radio station over a year. One thing we can do with the data is to compare how each media company fares in the large markets. So, let's take a look at these large markets of Toronto, Vancouver, Calgary, Edmonton, and Montreal.

In the Toronto market, Rogers is in the lead with a share of 28% thanks to the popularity of CHFI and 680News. The Fan 590 is Rogers' lowest rating station, but its share is 3.4%.

The under-performing TSN Radio (0.4) and the low listenership of Urban music station FLOW 93.5 are keeping Bell Media far away from Rogers and Astral in the ratings game.

Vancouver radio ratings Aug 27 - Nov 25

BBM Canada has released its Vancouver radio data for August 27 – November 25, 2012. Below is the market share of the total number of hours listened for each radio station, expressed in percentage (%):

Numbers on the 99th Grey Cup

The 100th Grey Cup is being played today in Toronto featuring the Toronto Argonauts and is expecting a large TV audience in Canada's biggest television market. Last year, the match took place in Vancouver with 4.6 million viewers staring at television screens across the country. Here are some other figures from last year Grey Cup final, as per TSN's press release: