BBM Canada has released its Vancouver radio data for August 27 – November 25, 2012. Below is the
market share of the total number of hours listened for each radio
station, expressed in percentage (%):
Showing posts with label Fall radio ratings. Show all posts
Showing posts with label Fall radio ratings. Show all posts
Thursday, December 06, 2012
Sunday, December 02, 2012
More Winnipeg radio numbers (Fall 2012)
As you may be aware, BBM made their
radio ratings data public last week and we reported their
market share numbers. With the market share data, we
constructed a graph that will help understand which broadcasting
companies are doing well at keeping their listeners locked to their
stations.
More Ottawa radio numbers (Fall 2012)
With the BBM ratings of Ottawa radio stations
released last week, Canadian Media Ratings reported the
numbers, but we wanted to do more with the data. Ottawa-Gatineau has a wide range of
radio stations, close to the same number as the Greater Toronto Area.
Since the nation's capital is being served by many different radio stations, the market is very competitive. The
following shows the total number of hours of Ottawa-Gatineau Anglophone listeners split up by media
company:
Southern Ontario Fall 2012 Radio Ratings
Hamilton:
Kitchener-Waterloo:
Saturday, December 01, 2012
Ottawa Fall 2012 radio ratings
BBM defines "share" as "Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio."
Other BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.
Halifax Fall 2012 radio ratings
BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.
BBM terms:
Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Thursday, November 29, 2012
Winnipeg Fall 2012 radio ratings
Other BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.
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