Thursday, December 06, 2012

Vancouver radio ratings Aug 27 - Nov 25

BBM Canada has released its Vancouver radio data for August 27 – November 25, 2012. Below is the market share of the total number of hours listened for each radio station, expressed in percentage (%):




















“Sept-Nov 2012”, the most recent quarter, refers to August 27 – November 25, 2012. “June-Aug 2012” refers to May 28- August 26, 2012 and “Sept-Nov 11” represents the August 29 - November 27, 2011 period. The “1-Yr Diff” calculates the change in market share between this current period and the same period from a year ago.

BBM calculates the share as the number of hours tuned to the radio station out of the total number of listener hours for all radio stations.

CBC Radio One takes the lead with a 11.3% share, a different scenario from a year ago when the public broadcaster was second to CKNW.

93.7 JRfm gains 3.3% more listener hours from the previous year, the largest increase for any Vancouver radio station in this quarter.

The biggest losers -- listener hours lost, that is -- are News1130 and Team 1040. The all-news radio lost 1.8% of their share of tuned hours. The Team 1040 suffered a similar loss in the ratings, half of what it was last year. As the numbers indicate, the lack of NHL games are hurting the sports station.

The following table provides the listenership of each radio station. It shows the number of people who listened to the station for at least one minute during the measurement period and its daily average.

BBM notes: Demographic: A2+ , Daypart: Monday to Sunday 2am-2am

BBM terms
Cume: Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.”

Notes: “% of population” is calculated as the percentage of people in Vancouver (Average Daily Universe is used) who listen to the station per day. BBM states that the Average Daily Universe of Vancouver is 2,391,000. “Daily cume change” calculates the difference in listeners between the current period and the same period from a year ago, while “Daily cume % change” shows the positive or negative daily listener growth of the station from one year ago.

Not quite sure why some stations are separated by solid black lines while other are divided by grey lines. The darkness of the line means nothing -- Blogger seems to distort the colour when I shrink the photo. 

Since their format change to Top 40 hits in early August, CFUN (Sonic) has seen an increase in their share of tuned hours and a 63% rise in the number of listeners in one year. The rise in Sonic listeners has had very little effect on its rival, The Beat, in terms of the number of people turning in.

Other stations that expanded their listenership in one year by at least 20% include 93.7 JR fm and Classic Rock 101.

In addition to losing their share of hours tuned, both News1130 and Team 1040 lost at least 10% of their listeners. Team 1040 loses over 40% of their daily listeners, an astounding number, and this shows how important the Canucks are to Vancouver radio. Sister radio station Team 1410 also lost a significant portion of their listeners, down by nearly 25%.

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