Winnipeg Fall 2012 radio ratings

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BBM has revised its bi-annual Winnipeg radio ratings from earlier this morning. The Fall 2012, September 3 - October 28, numbers are market shares (in percentage):

BBM defines "share" as "Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio."
Other BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.




CJOB 68 continues to hold the #1 spot with CBC Radio One and CITI FM trailing. CITI FM listenership has increased by 2.5 percentage points in one year, while Astral's Virgin Radio and QX104 have decreased by more than a percentage point. The re-branding of CKMM from HOT 103 to Virgin may have been a factor in the loss of audience.

CJGV (Fresh FM) has gone through two name changes within the past five years. The re-branding is causing audiences to disappear and forcing the station to establish themselves again with a new audience, which the data seems to indicate.