More Winnipeg radio numbers (Fall 2012)

As you may be aware, BBM made their radio ratings data public last week and we reported their market share numbers. With the market share data, we constructed a graph that will help understand which broadcasting companies are doing well at keeping their listeners locked to their stations.

Winnipeg Fall 2012 radio ratings

BBM has revised its bi-annual Winnipeg radio ratings from earlier this morning. The Fall 2012, September 3 - October 28, numbers are market shares (in percentage):

BBM defines "share" as "Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio."
Other BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.