As you may be aware, BBM made their
radio ratings data public last week and we reported their
market share numbers. With the market share data, we
constructed a graph that will help understand which broadcasting
companies are doing well at keeping their listeners locked to their
stations.
Showing posts with label BOB FM. Show all posts
Showing posts with label BOB FM. Show all posts
Sunday, December 02, 2012
More Ottawa radio numbers (Fall 2012)
With the BBM ratings of Ottawa radio stations
released last week, Canadian Media Ratings reported the
numbers, but we wanted to do more with the data. Ottawa-Gatineau has a wide range of
radio stations, close to the same number as the Greater Toronto Area.
Since the nation's capital is being served by many different radio stations, the market is very competitive. The
following shows the total number of hours of Ottawa-Gatineau Anglophone listeners split up by media
company:
Saturday, December 01, 2012
Ottawa Fall 2012 radio ratings
BBM defines "share" as "Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio."
Other BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.
Thursday, November 29, 2012
Winnipeg Fall 2012 radio ratings
Other BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.
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