BBM Canada has released its
Montreal radio data of Anglophone listeners for August 27 – November 25, 2012. Below is the
market share of the total number of hours listened for each radio
station, expressed in percentage (%):
“Sept-Nov 2012”, the most recent
quarter, refers to August 27 – November 25, 2012. “June-Aug 2012”
refers to May 28- August 26, 2012 and “Sept-Nov 11” represents
the August 29 - November 27, 2011 period. The “1-Yr Diff”
calculates the change in market share between this current period and
the same period from a year ago.
BBM calculates the share as the number
of hours tuned to the radio station out of the total number of
listener hours for all radio stations.
The following table provides the
listenership figures of each radio station. It shows the number of
people who listened to the station for at least one minute during the
measurement period and its daily average.
BBM notes: Demographic: A2+ , Daypart:
Monday to Sunday 2am-2am
BBM terms:
“Cume: Expressed in thousands, this
is the total number of people who were exposed to the stations for at
least one minute during the analyzed period.
Average Daily Universe: The average
daily universe for the analyzed period. The universe is expressed as
daily averages because it changes slightly daily as the intab
changes.”
Notes: “% of population” is
calculated as the percentage of Anglophones in Montreal (Average Daily
Universe is used) who listen to this station per day. BBM states that
the Average Daily Universe of Anglophone Montreal is 859,000. “Daily cume
change” calculates the difference in listeners between the current
period and the same period from a year ago, while “Daily cume %
change” shows the positive or negative daily listener growth of the
station from one year ago.
Not quite sure why some stations are
separated by solid black lines while other are divided by grey lines.
The darkness of the line means nothing -- Blogger seems to distort
the colour when I shrink the photo.
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