The FAN 590 daytime shows see ratings boost

Tweet

If you have seen the most recent radio ratings in Toronto, you may have noticed that Sportsnet 590 The Fan maintained their share of 3.4% from the summer into the fall, despite the on-going NHL lockout. The Rogers owned sports station noticed as well, providing a press release with some tidbits on how their programs fared:

Each daytime show on Sportsnet 590 The FAN experienced double-digit growth for the R4 period year-over-year:

·         Brady and Lang in the Morning (5:30 a.m. to 9 a.m. ET) – increased share of hours tuned to 6.8 share from 6.2 (10% increase)  

·         The Jeff Blair Show (9 a.m. to Noon ET) – increased share of hours tuned to 6.5 share from 4.2 (55% increase)

·         Hockey Central @ Noon (Noon to 1 p.m. ET) – even in the midst of the NHL lockout, increased share of hours tuned to 7.9 share from 5.3 (49% increase)

·         Tim & Sid (1 p.m. to 4 p.m. ET) – increased share of hours tuned to 8.2 share from 5.0 (64% increase)

·         Prime Time Sports with Bob McCown (4 p.m. to 7 p.m. ET) – Canada’s most-listened to  sports afternoon drive show in Toronto increased listenership to 11.6 share from 9.6 (21% increase)

Source: BBM PPM Surveys, Toronto CMA

The increase in share of hours for these programs are impressive, especially in a very competitive radio market. Hockey starved fans are looking for any kind of lockout news and Hockey Central @ Noon seems to have unexpectedly benefited from this labour dispute.