Saturday, December 01, 2012

Halifax Fall 2012 radio ratings

BBM released their Fall 2012 (September 3 - October 28) Halifax radio ratings this week:



BBM notes: Timeblock: Monday-Sunday 5am-1am. Demographics: A12+.

BBM terms:
Share - Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central Reach - The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage Reach - The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

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