Edmonton radio ratings August 27 - November 25

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BBM Canada has released its Edmonton radio data for August 27 – November 25, 2012. Below is the market share of the total number of hours listened for each radio station, expressed in percentage (%):

“Sept-Nov 2012”, the most recent quarter, refers to August 27 – November 25, 2012. “June-Aug 2012” refers to May 28- August 26, 2012 and “Sept-Nov 11” represents the August 29 - November 27, 2011 period. The “1-Yr Diff” calculates the change in market share between this current period and the same period from a year ago.

BBM calculates the share as the number of hours tuned to the radio station out of the total number of listener hours for all radio stations.

102.3 NOW! continues to hold the top spot in share of tuned hours since the Summer.

Joe FM is still on the decline in the ratings from the summer and even from a year ago, when they were two percentage points higher.

Team 1260 seems unaffected by the NHL lockout mainly because they do not carry live NHL games.

CBC Radio One continues to stay in the middle of the pack, which is something we usually do not see in other large markets like in Toronto, Vancouver, or even in Calgary.

The following table provides the listenership figures of each radio station. It shows the number of people who listened to the station for at least one minute during the measurement period and its daily average.

BBM notes: Demographic: A2+ , Daypart: Monday to Sunday 2am-2am

BBM terms

“Cume: Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.

Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.”

Notes: “% of population” is calculated as the percentage of people in Edmonton (Average Daily Universe is used) who listen to this station per day. BBM states that the Average Daily Universe of Edmonton is 1,711,000. “Daily cume change” calculates the difference in listeners between the current period and the same period from a year ago, while “Daily cume % change” shows the positive or negative daily listener growth of the station from one year ago.

Not quite sure why some stations are separated by solid black lines while other are divided by grey lines. The darkness of the line means nothing -- Blogger seems to distort the colour when I shrink the photo.

While the popular stations, like NOW!, SONiC, Virgin, and up!, have increased their listenership by modest amounts, a handful of stations lost a significant proportion of their listeners. The lesser popular stations have become even more unpopular. With decreases in listenership of at least 15%, Joe FM, K97, CFCW, iNews880 and CBC Radio 2 are struggling.

iNews880 is an interesting case of Corus trying an all-news format, similar to the well-known Rogers all-news radio. If iNews880 continues to lose listeners, a format change may be in order. Edmonton doesn't seem the type of city that would benefit from an all-news radio station anyway.

CBC Radio 2 lost one-third of their daily listeners. Yes, one-third. Recently, CBC proposed adding commercials to their Radio 2 network after the federal government shrunk their subsidy. With ads, CBC Radio 2 will continue in a downward spiral as even more listeners will be chased away.